Naming Names: For the Country’s Sake, Let’s Honor Our Largest (and Most Egotistical) Taxpayers

On my last visit to Lincoln Center to see the New York City Ballet, I noticed that architect Philip Johnson’s 1964 New York State Theater had a new moniker: the David H. Koch Theater.  It turns out that David Koch – one of the famous (or infamous, depending on your perspective) industrialist brothers tied to the Tea Party, climate-change denial and other conservative fancies – had agreed in 2008 to provide $100 million over 10 years for the renovation, maintenance and operation of this iconic venue.  (That’s the same amount he, his brother Charles and other super-PAC friendly folk reportedly pledged last week at their annual Indian Wells conference to send President Barack Obama packing in the next election.)

For his largesse, David gets to keep his name on the theater for at least 50 years, after which his family has the right of first refusal for any renaming.  I can appreciate the commercial value to a major corporation putting its brand on a sports stadium, but he bought something more akin to immortality.

It’s well known that moderate billionaires like Warren Buffett and Bill Gates are extremely charitable as well as civic-minded enough to welcome substantial taxation on their estates.  The so-called Buffett Rule even calls for a minimum federal tax rate of at least 30% on those earning $1 million and more per year.  However, others to their right on the political spectrum – and at the far end of the vanity scale — seem to want more than patriotic pride for their money, specifically by seeing their names emblazoned on large objects.  Please don’t get me started on Donald Trump.

Naturally, business schools at prestigious colleges are a favorite.  I earned my M.B.A. from New York University at the strictly utilitarian Graduate School of Business Administration (or G.B.A.) near the American Stock Exchange building behind Trinity Church.  Thanks to a $30 million gift, a year after my 1987 graduation, from a grateful alumnus who made it big in pet products and real estate, the renamed Leonard N. Stern School of Business moved to nifty new digs near Washington Square four years later.  Its facilities now include Tisch Hall, the Henry Kaufman Management Center, and the John A. Paulson Auditorium.  Had I attended a couple of decades later, I would have been a student in the Langone part-time M.B.A. program.

The Leonard N. Stern School of Business

In this respect, our local, state and federal governments have missed the proverbial boat.  The United States Navy commands 11 active aircraft carriers: the Enterprise, Nimitz, Dwight D. Eisenhower, Carl Vinson, Theodore Roosevelt, Abraham Lincoln, George Washington, John C. Stennis, Harry S. Truman, Ronald Reagan, and George H.W. Bush; under construction are the Gerald R. Ford and John F. Kennedy.  Many things are named after the late Senator Strom Thurmond in his native South Carolina, including a reservoir lake, despite a lengthy political career undistinguished by notable legislation but widely remembered for pork and his lone 24-hour filibuster against the Civil Rights Act of 1957.  Why do we so honor dead and former presidents, military leaders and Southern segregationists (which Vinson, Stennis and Thurmond all were) instead of the great citizens who foot much of the bill?

I say, for the sake of the country and to cool their anti-government fervor, let’s recognize our largest (and most egotistical) taxpayers.  New York’s three-term mayor Michael Bloomberg solved the problem himself by going into politics; his name will almost certainly grace public property when the Bloomberg terminal is already Wall Street nostalgia.  Perhaps Mitt Romney will enjoy the same fate.  (Maybe this is why Donald Trump keeps flirting with a presidential run.)  But what about the rest?

Washington boasts a massive inventory of cool, expensive items on which to stencil a worthy name, among them intercontinental ballistic and cruise missiles, strategic bombers and drones.  What right-wing Texas oil baron wouldn’t want his handle on the warhead that atomized an Iranian uranium-enrichment facility, driving the price of crude up to unprecedented levels?  Yet private-equity tycoon Stephen Schwarzman might be more flattered by a chunk of the Library of Congress.  After all, the New York Public Library renamed its landmark edifice on Fifth Avenue and 42nd Street a few years ago as the Stephen A. Schwarzman Building for his $100 million donation.  If only he would stop demagoguing the president’s plan to tax carried interest as ordinary income (at 35%) instead of long-term capital gains (at 15%) – which Schwarzman once equated with the Nazis’ 1939 invasion of Poland.

On the surface of it, Mark Zuckerberg’s potential bill of more than $1.5 billion from the Internal Revenue Service for exercising Facebook options would seem to warrant a tribute as great as, say, the Capitol.  However, the company’s deductions for option compensation could eliminate its own tax liabilities for years.  Still, that particular loophole isn’t Zuckerberg’s fault, and we’ve got to start somewhere if we’re going to get our house back in order.

Imagine a hop-on-hop-off, double-decker bus tour of the national capital that stopped at the Mark E. Zuckerberg Capitol building, the Warren E. Buffett White House (assuming the current occupant’s re-election, of course), the William H. Gates III National Archives, the Walton Family Pentagon building, and the Koch Brothers Washington Monument.  Even the most ardent anti-taxation oligarch couldn’t resist ego gratification of that magnitude.

There are other means to win over billionaires to the cause of government, and by that I don’t mean handing out mere awards.  No, I was actually thinking about restoring titles of nobility.  Knighthood always impressed me as an especially cost-effective way for the British monarchy to co-opt republicans and other possible troublemakers for the crown.

“Sir Donald” has a nice ring to it, wouldn’t he say?

7 thoughts on “Naming Names: For the Country’s Sake, Let’s Honor Our Largest (and Most Egotistical) Taxpayers

  1. Why not put the money where it’s really needed and help failing cities…or even bankrupt countries? Who wouldn’t want to visit Trump Detroit…or travel abroad to the likes of the Bloomberg Greek isles or Murdock Italy? Look for junk mail from Perillo Tours to arrive any day now via the Carlos Slim Postal Service.

  2. “All charming people have something to conceal, usually their total dependence on the appreciation of others.” — Cyril Connolly

  3. I can’t help but be reminded of Frank Zappa’s album trilogy, the “Shut Up and Play Your Guitar!” series. And in the same vein, some lyrics from him, as my response:

    “Republicans is fine if you’re a multi-millionaire,
    Democrats is fair if all you own is what you wear,
    They’re laughing up in Washington
    But I wish they were in Hell,
    ‘Cause I’m in hot-plate heaven
    At the Green Hotel!”

    Alternatively, Greece should do what Iceland did; there is no other way out.
    Finally freed from the yoke of the Ottoman Empire — and now the yoke of the Euro-Masters. It’s high time they take responsibility for themselves.

  4. J.F.K.’s “Ask not what your country can do for you — ask what you can do for your country.” Armistice, later Memorial Day. Martin Luther King Day. Washington’s stepping down from the presidency and retiring early from the position of commander-in-chief, in George III’s words “placed him in a light the most distinguished of any man living,” and that relinquishing his power rendered him “the greatest character of the age.” All of these capture a state of grace, earned through selflessness — a sacrifice and aim beyond one’s self interest, one’s life, one’s generation.

    It is one thing to name a lesser-driven street or erect a human-sized statue to figures of contemporary significance, but their self-driven accomplishments are far too limited to warrant bestowing a national perpetual honor and name attachment to institutions of America’s greatest historical, cultural, and social importantance. We understand the difference between creating temporary wealth and creating a state of grace that lasts throughout the ages and advances all generations in a permanent and meaningful way.

  5. I like this idea a lot. I think some of these people have contributed more to our world than many of our political leaders. What did either Bush do that’s worth immortalizing? Reagan’s name is plastered all over D.C. now but, frankly, Zuckerberg has done a lot more for the American people than Ronnie ever did! It’s nice to read a fresh approach to how to get us out of debt. Any ideas on how to rectify Wall Street and arrest more of those people (anyone read the N.Y. Times op-ed piece today) rather than the Occupiers? Think about it: 6,705 arrests since O.W.S. started! How many bankers and elected officials have been arrested? And some of them are without question ABSOLUTE CRIMINALS. It is utterly disgusting. If we invested a fraction of the “War on Terror” money on our people, we would have a country filled with opportunity again.

  6. Paying tax is a legal obligation. We don’t honor people for merely obeying the law. However, people who endow charities, or do other good works in excess of taxes are often honored.

    While I have no love for the Koch brothers, getting their name on a building is not any different than McGill’s Bronfman building housing their business school.

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